About Us
- Meet the marmaTEAM
- About marmaLADYa.com
- A new-fashioned urban sisterhood
- Loving Granny Glamour
- Word of mouth
- Local community
- Recommended businesses
- marmaMAIL
- marmaREPORTERS
- MySpace
- The story to date (Jan 2007)
- The future
Meet the marmaTEAM
 Lucy Hutchings
Editor marmaREPORTERS |
 Ali Pellat
Illustrator |
 Sally Ragbourne |
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About marmaLADYa.com
marmaLADYa.com is the original local online glossy, aka 'a girls guide to all things lovely, locally'. Delivered weekly in a free, glossy email format (marmaMAIL), to the inboxes of stylish women across the capital, marmaLADYa.com is also an accessible, constantly updated online magazine, available 24 hours a day. marmaLADYa.com has live news feeds, a vibrant blogging community and a directory bursting with recommended businesses.
A new-fashioned urban sisterhood
marmaLADYa.com is a place where self-aware, urban goddesses of all ages mingle online. By signing up for free weekly marmaMAIL, girls become marmaLADIES and join the 'new-fashioned' urban sisterhood. Each week they are updated with gems about local doorstep discoveries, inspiring tales of every-day heroines and recommended independent businesses.
Loving Granny Glamour
The marmaTEAM believe there is much to be learned from our foremothers. That in order to live a fulsome, modern life it is essential to recall previous generations' inspiring experience, enlightening stories and retro glamour tips. marmaLADYa.com is on a mission to mix the best of 21st century web technology with timeless feminine values; to evoke the boundless pleasures of heart, home and hearth, to give a voice to these values and keep them alive and kicking today.
Word of mouth
Quite often the most ambrosial morsels of information are not those conveyed by huge ad campaigns or powerful brands but those that we learn from one another. And sharing valuable tidbits of information has always been an expert female forté. These days, as well as the traditional chin-wag over a cuppa, it's all about sharing tips and info online - forwarding links, reading blogs, hanging out on MySpace, keeping up with friends (making new ones) and discovering eclectic fashion and trends.
Local community
marmaLADYa.com believes that knowing and loving your neighbourhood is integral to quality of life. But busy lives mean not always having time to; meet other likeminded locals, track down the closest yoga class, discover the best place to buy organic bread or unearth a reliable plumber (to name but a few examples!). marmaLADYa.com comes to the rescue, offering women a glossy interactive guide to such queries. New content and area editions are emerging all the time.
Recommended businesses
The marmaETHOS stems from a passionate desire to call a halt to the 'supermarketisation' of British society. The aim is to make it easy for women to find out about their neighbourhoods and to shop locally at independent retailers. After discovering that 80% of women surveyed in the London area prefer to shop locally but regulate their spending by ease of purchase and not their consciences, the marmaTEAM decided to make it simple and fun for marmaLADIES to uncover the rich patchwork of small businesses and independent suppliers in their area.
marmaMAIL
Each week marmaMAIL is delivered to the inboxes of thousands of stylish London ladies (more London and UK areas are emerging in 2007). The free glossy email flags up interviews, exciting features, fabulous boutiques, dates for the diary, regular columns and competitions - it's the perfect way for readers to stay in the loop with their online urban sisterhood.
marmaREPORTERS
All over London there are sassy marmaREPORTERS keeping readers up-to-date with beautiful boutiques, bars, delis and markets. As well as covering local issues du jour, profiling local residents and recommending gigs and plays, they love going to marmaEVENTS.
