Be amazed by the collection of skincare goodies at Purely Natural Online, a specialist retailer for truly natural and cruelty free skin, body and hair care along with special care for eczema, psoriasis, contact dermatitis and acne.

Ruth Wallerius, founder of Purely Natural Online, is a self-confessed skincare addict and carefully selects unique niche brands, which are difficult to find on the high street. She tests every product herself to make sure it lives up to the manufacturer’s promise and scrutinizes each ingredient for its natural and ethical credentials. She is a fountain of knowledge when it comes to dodgy ingredients, so please e-mail her and put her knowledge to the test!

The website has loads of product information and customer reviews; Ruth tries to describe the scent, texture and skin type suitability as much as possible, because she knows that shopping online can be tricky without having the chance to sample a product first. She also offers personalised skincare recommendations and product advice and you can even book her for a beauty party!