Keeping a regular online diary is a big ask of anyone but there's a chance it could do wonders for your business!
OK, so if you're one of the many who excitedly started a blog but hasn't been maintaining it, don't hang your head in shame. It was bound to happen. Like all new advances (home karaoke machines, high tech juicers and uhm extreme thigh busters...), everyone wants one at first. For some, the transition is seamless and we wonder how we coped before (mobiles, er facebook, anyone?) and for others the novelties fall swiftly by the wayside. But amidst calls that maybe blogging's had it's day (already!) we say, don't write it off just yet... it should be an integral way of promoting your business online.
Here are the reasons why
Blogging about your business is a great way to improve Search Engine Optimisation (SEO), giving your business the best chance to get picked up by search engines (an organic) way to improve your Google Page Rank.
Blogs are a great way to give your brand a voice and bring your web presence to life, introducing potential cusotmers to what your'e all about.
Blogs are by far the easiest way to communicate with customers and group members. See www.fulhamwi.org.uk or Notting Hill Design's blog for good examples.
Blogging (if done properly) will raise your profile and help you network within the online community, positioning you as an industry expert, generating useful contacts (and potentially customers).
Blogs are still making book deals. See www.wifeinthenorth.com. Now who's going to turn their noses up at a £70,000 publishing deal?
If you already have a business blog make sure you add the feed into marmaBLOGS ASAP. Or if you need help creating a branded business blog and advice on how to maintain it contact The Blog Customiser.
