When it comes to ethical fashion what can be more right-on than recycling your clothes or wearing someone elses? Sequel is the ultimate online 'slow fashion fix'

Sequel Fashion
www.sequelfashion.co.uk info@sequelfashion.co.uk

Who: Soraya Mansoori-dara
“I used to be a fashion journalist on a national newspaper. I worked for Ralph Lauren in New York and know I have an eye for fashion. When I returned to my home ground of Yorkshire, I opened Sequel the ‘nearly new’ boutique in Harrogate. As a lot of local celebrities and sportsmen’s wives live in the area the boutique was flooded with fabulous bargains, some items still carrying the original swing tickets and obviously unworn.

I soon realised there was a gap in the market as the Sequel boutique had a band of loyal and regular buyers but for those living further a-field, it appeared there were no obvious websites offering almost new designer clothing at affordable prices so www.sequelfashion.co.uk was born in June this year.”

What: A freshly launched online boutique with a groovy website, offering once loved, seldom used designer clothing and accessories.
www.Sequelfashion.co.uk allows users to venture through pages of hand selected, mint condition items from the comfort of their own homes and to buy at a fraction of the original price. Fendi heels to Seven jeans, the odd hand-painted Iris bangle or Donna Karen blouson jacket are merely a click away. New items are added weekly and subscribers receive regular emails informing them of new pieces. A ‘Personal Shopper’ service allows you to describe exactly what you're looking for by email, so when the exact item is found you can be alerted!

Why: Creator Soraya Mansorri-dara clearly recognized a gap in the fashion market. It is her mission to dress women around the globe in designer clothing at an affordable price... making fashion go further. Sequel allows women equal access to fashion rather than leaving them intimidated by it.
www.Sequelfashion.co.uk creates a relaxed easy and intimate designer seconds shopping experience.

When: 24/7 - whenever you feel the urge...

Where: Online at www.Sequelfashion.co.uk.